Writing

Social

Jump Start Connection

This short-form post targeting employers communicates the value of supporting remote workers.

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Packed with Stats

Striking a conversational, persuasive tone is the goal of this LinkedIn post inviting tech decision makers to read a blog on how the NBA engages fans with data managed in Microsoft Azure. I wrote it as a template for tech resellers to customize and post on their social media pages.

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Wooing Remote Workers

Helping tech resellers engage employers seeking to educate themselves on remote work trends is the goal of this short-form social message posted on the former Twitter site.

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Pop Quiz

I copyedited this social message with the goal of encouraging prospects to engage with the information and the tech reseller posting the content on LinkedIn.

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Avoid Ransomware Costs

I wrote this short-form social post as a template that tech resellers can use to engage their audience on the topic of ransomware by positioning their companies as trusted sources of information.

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What Motivates Insider Cyberthreats?

Sparking discussions about the connection between work-life balance and insider cyberthreats is the goal of this short-form social media post, written as a template for tech resellers to personalize.

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What You Need to Know About Ransomware

I wrote this short-form post as a template tech resellers can use on sites like X (formerly Twitter) to get prospect thinking about Zero Trust security with an article summarizing findings from the trusted analyst firm, Gartner.

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Articles

Tech Vendors Embrace Corporate Strategic Responsibility

https://www.channelm ... ecosystem/

I wrote this article for an online publication targeting tech channel executives.

Locavorism Takes Root

Cafeteria Management Insights https://www.corporat ... ocavorism/

This is one of many blogs I ghost wrote for the website of a long-time client in food services, using keywords throughout to optimize SEO.

How to Fuel Happy Employees, High Performance

https://www.corporat ... e-subsidy/

Here's another story I ghost wrote using SEO strategies to help my food services client attract and engage its audience.

Direct Response Email

Build a Bank that Responds

I wrote this direct response email to encourage IT influencers in financial services to attend a webinar hosted by my client, Progress Software.

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Grab Your Umbrella

I wrote this email to encourage IT influencers and decision-makers to contact Progress Software to learn more about an offering from the perspective of customers.

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Learn Your ESBs

This email encourages prospects to enroll in a training series.

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NBA & Microsoft Azure deliver

I wrote this email as a template technology resellers can customize and send from a content marketing tool to persuade contacts to click on the offer.

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Marcomm Collateral

Stretch Your Benefits

I wrote this brochure to help an insurance company inform employees of its FSA program and benefits.

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Debit Card Guide

I wrote this brochure to help an insurance provider educate employees on how to use a debit card to pay for healthcare and dependent care costs.

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VLV Vantage Point Recovery Solutions

This brochure describes debt collection services for banks and educational institutions.

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Direct Mail

Experience the Best Vacation You Can Imagine

I wrote this brochure as an insert for AAA direct mail packages to generate awareness of AAA's full-service travel agency.

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AAA is Here For You, Every Day

I wrote this B2C direct mail package to help AAA acquire new customers.

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Schepens Eye Research Institute

This brochure was written to help educate donors and potential donors on the mission, organization and history of Schepens Eye Research Institute.

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Not-for-Profit

Lung Cancer is Not Just for Smokers

I donated my writing and interviewing services to create this brochure focused on attracting donors to fund lung cancer research.

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Pursuing New Directions in Research

Sightings

When Schepens Eye Research Institute joined forces with Mass Eye and Ear, I wrote 4 articles for its donor publication, Sightings, to highlight scientists' excitement about the promise of the alliance to advance the organization's mission. These span pages 8-15.

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