Writing
Social
Jump Start Connection
This is a twitter post I wrote to communicate the value of supporting remote workers to employers.
Wooing Remote Workers
I wrote this Twitter post to engage employers looking to educate themselves on remote work trends.
Pop Quiz
I copyedited this social message to more assertively encourage prospects to engage with the information and the tech reseller posting the content.
How Many Ways?
I wrote this Twitter post targeting users and potential users of Microsoft Dynamics 365, to encourage interaction with a blog post.
Avoid Ransomware Costs
I wrote this Twitter post as a template tech resellers can use to engage their audience in conversations about ransomware by positioning their companies as valuable sources of information.
What Motivates Insider Cyberthreats?
I wrote this Twitter post as a template tech resellers can use to spark discussions about the connection between work-life balance and insider cyberthreats and build visibility for their company as a valuable information source.
What You Need to Know About Ransomware
I wrote this Twitter post as a template tech resellers can use to engage their audience in conversations about Zero Trust security with an article summarizing findings from trusted analyst firm, Gartner.
Articles
Tech Vendors Embrace Corporate Strategic Responsibility
https://www.channelm ... ecosystem/
I wrote this article for an online publication targeting tech channel executives.
Locavorism Takes Root
Cafeteria Management Insights https://www.corporat ... ocavorism/
This is one of many blogs I wrote for the website of a long-time client in food services, using keywords throughout to optimize SEO.
How to Fuel Happy Employees, High Performance
https://www.corporat ... e-subsidy/
Here's another story I wrote using SEO strategies to help my food services client attract and engage its audience.
Direct Response Email
Build a Bank that Responds
I wrote this direct response email to encourage IT influencers in financial services to attend a webinar hosted by my client, Progress Software.
Grab Your Umbrella
I wrote this email to encourage IT influencers and decision-makers to contact Progress Software to learn more about an offering from the perspective of customers.
Learn Your ESBs
This email encourages prospects to enroll in a training series.
Marcomm Collateral
Stretch Your Benefits
I wrote this brochure to help an insurance company inform employees of its FSA program and benefits.
Debit Card Guide
I wrote this brochure to help an insurance provider educate employees on how to use a debit card to pay for healthcare and dependent care costs.
VLV Vantage Point Recovery Solutions
This brochure describes debt collection services for banks and educational institutions.
Direct Mail
Experience the Best Vacation You Can Imagine
I wrote this brochure as an insert for AAA direct mail packages to generate awareness of AAA's full-service travel agency.
AAA is Here For You, Every Day
I wrote this B2C direct mail package to help AAA acquire new customers.
Schepens Eye Research Institute
This brochure was written to help educate donors and potential donors on the mission, organization and history of Schepens Eye Research Institute.
Not-for-Profit
Lung Cancer is Not Just for Smokers
I donated my writing and interviewing services to create this brochure focused on attracting donors to fund lung cancer research.